Video case Assignment Example | Topics and Well Written Essays - 500 words

Video case - Assignment Example This would enhance creation of a sales force. Secondly, Mary Kay had to come up with the right products for the Indian market. This is important for brand creation that is identified with a certain quality and value. Finally, a good infrastructure or supply chain process would be essential in order to allow the company to be profitable in the market. A good supply chain would be vital for servicing the sales force.In order for the Company to ensure that it remains profitable it had to produce products specifically and exclusively for the Indian market. They also had to work with local manufactures to ensure that they qualified in production of quality Mary Kay products. The brand building in Indian market involved product mix and pricing which involved the following four brands. The company had to keep offering simple and skin care focussed products for the sales force in India and for a new operation. Secondly, the company had to keep the products price friendly while conveying quality and value as compared to the competitors. Third, it was important to ensure that they avoided products that would phase out shortly after the launch of the company. Lastly, the company had to address the key products categories of skin care, colour based cosmetics and body care that suited the Indian market. The mentioned guidelines were important in ensuring that average middle-class consumers would be able to access the products by meeting the local needs and expectations. Additionally, affordability and value for the products was achieved, by focussing on what the market wanted. The guidelines were also important in ensuring that they maintained many months of in ventories after establishing the product in India. Indian market faces similarity with that of China in that they both have a large population. Currently, India is estimated to have a population of about 1.1 billion people with a ten year projection estimated to surpass the population